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Flùr: Natural, Plant-Based Skincare from
New Zealand

A Journey Through Scent, Story & Sanctuary
She does not ask for applause
only sun and a little rain.
Still, the wild Flùr opens
as if the world depended on it.

You've Found Flùr

Where oils glisten like morning dew, balms hum with botanical kindness, and every product carries a tale.
 

We make skincare slowly, like good soup or poetry. No rush, no fluff - just nature, nurture, and a little magic.

Body Oils & Balms

Meet Our Oils and Balms:

Pure Plant-Based Oils & Botanical Balms, Handcrafted in New Zealand
Natural face oils, essential oil perfumes and lavender & kawakawa balms designed as gentle rituals for skin, senses and sanctuary.

Aromatherapy-led. Slow beauty. Made in small batches in Aotearoa.

Scent – Pure Essential Oil Perfume & Botanical Skincare

Our blends are made with pure essential oils and plant extracts — creating natural perfumes and oils that support mood, skin health and emotional calm. A gentle alternative for those seeking a chemical‑free perfume or a natural option for sensitive skin.

Story – Botanical ingredients, poetry and Aotearoa roots

Each product carries a story: lavender, kawakawa, rosemary, bergamot — botanicals chosen for their skin benefits and emotional resonance. Our tags can be upcycled into bookmarks, weaving poetry and meaning into every order.

Sanctuary – Slow beauty rituals for skin + bees

Flùr offers simple daily rituals for grounding and rest. With every purchase, we set aside 30c for a future wild bee sanctuary — creating sanctuary for your skin and sanctuary for the land.

 

Carrier Oils vs. Essential Oils
Carrier oils like jojoba or sweet almond are nourishing and soothing - perfect for daily use.
Essential oils are aromatic plant extracts, used sparingly to add scent and support well-being.

At Flùr, we blend both with intention -
Carrier oils for nourishment, and a whisper of essential oils to elevate the experience, never overwhelm it.

Find Out More on our Social Media Pages:

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Roses

TAKE 10% OFF WITH THE CODE FLUR10

What our customers say..

"I love Flur products! The Tend Balm Citrus Blend is great for dry hands, it absorbs quickly into the skin and has a beautiful scent. The Skin Oil range is another favourite that I use regularly as part of my skin care regime. Highly recommended!"
Julie Thomson - Google Review - 

DID YOU KNOW? Every Flùr Purchase Gives Back to the Bees

Welcome to Flùr – where scent, story, and sanctuary meet.

I’m Kathryn, founder of Flùr Oils and Balms. Flùr began in 2020, shortly after I moved into a cottage nestled in Northland, surrounded by a wild, spray-free flower garden that seemed to hum with possibility. As a curious researcher (and a bit of a botanical enthusiast), I started exploring the healing properties of the plants growing right outside my door. What I discovered was remarkable: many of these backyard botanicals were not only beautiful, but also deeply beneficial for skin.

My first creations were balms and oils, and let’s just say the lavender and kawakawa balm earned its stripes early—when a hornet sting vanished into a pain-free memory moments after applying it, I knew I was onto something good.

I’d also read that up to 65% of what we put on our skin can end up in our bloodstream. That fact stuck with me. I wanted skincare that was as natural as possible—no mystery ingredients, just pure plant oils doing what they do best.

While tending the garden, I noticed how vital the bees and butterflies were to its health. That’s when the idea took root: I decided to set aside a portion of every Flùr sale to one day create a wild bee and pollinator sanctuary. It’s a dream still in bloom.

In 2023, after my mother - Josephine Woods, a teacher, poet, and storyteller - passed away, I wanted to honour her legacy. So, I added poetry to the Flùr experience. Each product now comes with a swing tag that doubles as a bookmark, printed with a poem and a gentle ritual. It’s a small literary keepsake, a tribute to her love of words, and a rather lovely companion to our oils.

Thank you for being here. I hope you enjoy our creations as much as I’ve loved making them.

Welcome to Flùr.

Elegant Floral Arrangement

Thoughts and Threads

Sustainable

Vegan plant based ingredients

Vegan Friendly

Ethically Sourced

MADE IN NEW ZEALAND

Discover natural skincare made in New Zealand: botanical face oils, kawakawa balms, pure essential oil perfumes, aromatherapy blends and plant-based skincare crafted for sensitive, dry and reactive skin. Small-batch, eco-conscious and rooted in the gardens and landscapes of Aotearoa.
Join the Flùr Kin community & go in the draw to win a gift each year (drawn between April - July).
Write a review and get an extra entry into the draw.

Thanks for submitting!

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Contact Us:

Flur Limited

E: hello@flur.co.nz​​​​​​​​​​​​​​​​​​​​  -  Ph: 0223181771

Mailing Address: 14 O'Carroll Road, Whangarei, 0178

Free Shipping over $65.00
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*Whangārei Central & Maungakaramea have free delivery within 5 km of each location - Applied at checkout.
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